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It’s quite easy to set up a Facebook ad and it’s also very easy to waste your budget with Facebook Ads (trust me I’ve done it).

When I ran my first ever campaigns I had no idea what I was doing and I got little to no results. Countless ads later, working with clients and some of the best Facebook marketers in the world I have learned a ton and how to set up ad campaigns with the best foundation possible.

Next to running Facebook Ads without having the Facebook pixel installed (yes, I’m seeing this way to often to not mention it) there are some other less obvious things to fix before you press that publish button on your campaign.

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