Marketing a small business is never easy and as the owner you’re probably flat out busy with a lot of things and marketing attempts are either sporadic and relying on referrals or a flyer drop without any numbers of success rates.
We’re big fans of the numbers game. How much does your marketing cost you and how much return are you getting are the most important stats in order for you to determine whether it’s worth your effort.
Luckily there is a tool that tells you all of these things and also lets you target exactly the audience you want to walk in your door – Facebook Ads.
You might think – but Facebook Ads don’t work! Maybe you tried them out once or twice before. Don’t give up on them just yet and overlook the power that a paid Facebook ad strategy can have on your salon (if it’s done right, of course).
Book Your Free 14-day Trial Today:
- Free Setup of Facebook Ads + Sign up page
- All you pay is $100 Ad Spend
- Get new potential clients straight away
Okay, let’s get started on the basics…
Why Facebook Ads?
Simply put, Facebook is one of the most targeted, cost-effective ways to promote your hair salon online. Why? Well, the popular social media platform recently reached 2 billion active users, meaning there’s a good chance this is this place your current and prospective clients hang out.
Not to mention, Facebook has access to a massive amount of data on all of us—demographics (age, gender), location, behaviour (purchase history, job role, media usage), interests (user activity, pages they like, etc.), and so much more.
You following what that means for you and your business? Yes, you guessed it. You’ll have the ability to reach the right people in your local neighbourhood with your ads—those interested in haircuts, foils or colour, hair extensions etc., while avoiding those who will scroll right past your offering faster than employees chowing down on free donuts at a Monday morning meeting.
But, it’s not just about reaching the right people. It’s also about getting those people to click on your ad and call, email, or whatever it is you want (and need) them to do to transform into a profitable client.
How do you do that, you ask? With none other than a jaw-dropping offer (or JDO for short) in front of an effective funnel. So, let’s walk through what exactly it is you need to do to get those new clients rolling through the doors THIS WEEK.
A Jaw-Dropping Offer (JDO) For Hair Salon Lead Generation
We’re sharing all the secrets today to help you. One being, the secret “sauce” of your ad—the jaw-dropping offer (JDO). It’s that special something that’ll make the Facebook user stop in their scrolling tracks and go all googly-eyed over your ad, compelling them to click.
While that last paragraph probably got you spinning your wheels about the exact offer you could serve up to your ideal audience, hold up for just one minute. There are a few requirements that go along with creating your JDO.
- It needs to be a narrowly targeted, irresistible sales offer that compels your people.
- It also needs to be a product or service of perceived high value to offer for free (or at little cost).
So, let’s start with the first bullet point. You need to determine whom exactly it is you want to target. With a hair salon, the different audiences you can appeal to are endless. But, the key is to get specific and produce an offer that’s exclusive to your client’s ideal customers.
In this case, we’ll focus on targeting both women and men, between the ages of 25 and 45, who are parents of children ages 12 and under, or teachers.
What’s the reason for targeting teachers, you ask? Well, it’s common for them to share an offer or something special that’s going on within the community with the kids, and their parents, in their class.
Now that we’ve identified who our people are for the ad, let’s move onto the second bullet point: the offering. The most attractive (and feasible) service you can offer this type of customer is a buy one, get one kid’s cut free (Mommy & Me or Daddy & Me special for children ages 12 and under).
Simple enough, right? Onto the good stuff…
The Cutting Edge Funnel You Need to Get New Clients Walking Through Your Door
To attract your intended audience, you need to set up a simple four-part funnel, which includes:
- A well-targeted Facebook ad
- A landing page (aka opt-in page)
- A thank you page
- And, a simple follow-up email sequence and text message
Keep in mind, when you fail to include one part, you won’t serve up the most attractive funnel possible to your people. For that reason, let’s walk through each part of an effective hair salon sales funnel to ensure you get something beautiful in return: a steady influx of leads.
1. The Facebook Ad
This is where that JDO we talked about earlier will be on full display for your audience to see.
And, no, it doesn’t need to be anything grand. We don’t want you spending hours in the Facebook ad “salon” trying to come up with an eccentric cut of copy.
You’re ultimate goal is actually pretty basic: get those clicks = LEADS.
2. The Landing Page (Opt-In)
Thinking about simply sending your audience to the sign-up or contact form on the salon’s website?
Doing so will only create confusion as that page—for the most part—is a dime a dozen and doesn’t highlight a heckuva lot of info.
Therefore, we recommend you use Clickfunnels to set up a designated page for this exclusive offer. It’s a fast and professional way to build out your funnel pages at a low cost ($97/month).
3. The Thank You Page
After the prospective salon customer enters their information on the landing page and clicks the “Give Me My BOGO Haircut Voucher Now!” button, they’re added to your email list and redirected to a Thank You page.
Okay, are you following how amazingly simple this is to get set up right away? I thought so.
And, that completes the first three parts of our four-part funnel. The last part is what we consider the perfect finishing touch to really blowout some serious sales—aka the follow-up.
4. The Follow-Up
So, to get started with your follow-up process, you’ll need to send a series of two emails.
As for the emails, the first email they should receive immediately needs to restate the same information from the Thank You page. And, the second email they should receive two days later needs to tell them what they’ll gain from claiming the offer, while reminding them it expires soon. (There’s that scarcity element again!)
So, how in the world do you get all of this up and running? Mailchimp (free) is your trusted partner (or any other autoresponder tool you prefer), helping push your follow-up communications out into the world.
Well, that’ll top things off, helping guide you through the basic layout and flow of a hair salon sales funnel using Facebook ads.
Now, go on and give your lead gen strategy the makeover it deserves!
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