You’re so excited! After all the work, the product development and sourcing, the branding, putting the shop together, it’s finally time to launch your own online shop!
You have everything ready to pack and ship orders once they role in.. and then you wait..and wait.. and NOTHING happens. Yes, you told all your friends and family about your shop and the interest was promising, but nobody is buying.
Why, you’re asking yourself? Because you probably made one or more of the following mistakes. How do I know? Because I made every single one of them.
Does your final product actually fit your ideal customer persona and did you validate your product idea? Especially when starting Facebook Ads it happens sometimes that your customer group turn out to be different from what you initially thought. If you haven’t been able to validate your product and nobody wants to buy it, there is no point to drive traffic to your shop and you will only waste your money.
2) No Marketing Budget
You can have the greatest product in the world, but if nobody knows about it, nobody will buy it. I have heard the craziest numbers for a marketing budget and it’s almost always too small. I know first hand, how discouraging it is to not get any orders and you start to question your product, but most of the time it’s just because people don’t know that it exists.
3) You didn’t plan time for growth
It’s unlikely that your online shop will make a profit from day one. Did you plan for this? How long do you have time until it has to sustain itself? Also when running Facebook Ads you need to plan for testing and seasoning the pixel until you can expect a great ROAS (Return on Adspend).
4) Be mindful of your customer’s journey
Not every visitor on your website will buy at first glance. Put yourself in their shoes and think about the journey you go through, when you come across a new brand. Usually something about it made you curious, so you want to find out more. You learn about the brand and decide whether you like it or not. If you like it, you might subscribe to their newsletter and follow their instagram. And then 6 months later, when it’s your birthday you buy yourself a new bikini from that brand because they sent you these nice emails every month.
5) You don’t have a marketing strategy
Most likely you didn’t put much thought into this. Especially if you create your own products you are pretty busy with that and marketing.. oh well you’ll figure that out after the launch. At least that’s what I thought.
The first Facebook Ads I ran were confusing. I had no idea what I was doing and what the results meant. I didn’t have any email sequences set up to at least follow up with the people that signed up to my list.
Did you make any of these mistakes or other lessons learned from your shop launched? Let me know in the comments below.